About
Design leader with 12+ years building and scaling creative teams that have delivered work for global brands including Abbott, Coca-Cola, Meta, Nike, and Virgin.
I've worked across London, Dubai, Chicago, San Francisco, Riyadh, and Latin America, bringing a global, data-driven lens to brand strategy and design leadership. Along the way I've led teams of 12+ designers across 7 countries, contributed to projects worth £1.9M+, and delivered work that moves the needle on conversion, revenue, and brand loyalty.
Based in Costa Rica. Building globally.
Experience
Remote
Head of SMB Design
2026 – Present
Toptal
Led a global team of Design Directors to deliver design work that drives client conversion and revenue.
Reviewed performance data and team behaviors to identify improvements in delivery speed and quality.
Leveraged AI tools to enhance team workflows and accelerate creative output at scale.
Remote
Design Director
2024 – 2026
Toptal
Guided clients on vision, strategy, and product roadmaps for market validation and growth.
Secured key projects by aligning Toptal’s value proposition with client business goals.
Recruited and mentored Design Directors, strengthening leadership and team performance.
London, Dubai and Riyadh
Design Manager
2021 – 2024
Accenture
Streamlined creative processes to deliver MVPs and scale design solutions up to 20× faster.
Built and led a team of 12 designers, fostering growth and performance through mentorship.
Improved brand trust and usability, increasing satisfaction scores by 25%.
Led the winning pitch for a £200K marketing campaign for a Dubai real estate client.
Contributed to a £1.9M project expansion for a leading UK telecom brand.
Costa Rica
Design Lead
2019 – 2021
Facebook/Meta @ Accenture
Created global event branding and marketing assets to boost engagement across Meta teams.
Worked on-site with Meta HQ stakeholders to ensure rapid, high-quality creative delivery.
Estimated, delegated, and directed tasks for multiple projects to ensure on-time and on-budget delivery.
Collaborated directly with Meta’s Head of Design for final approvals.
Costa Rica
Senior Designer
2017 – 2019
Accenture
Designed user-centric dashboards, service flows, and branded digital experiences.
Developed UX/UI prototypes to validate product goals and marketing strategies.
Maintained brand consistency across all channels and campaigns.
Costa Rica
Designer and Project Coordinator
2015 – 2017
Pixel Canibal
Delivered creative assets under tight deadlines, ensuring quality and alignment.
Participated in client meetings, estimates, and creative presentations.
Costa Rica
Junior Designer
2014 – 2015
Pixel Canibal
Supported early-stage marketing campaigns with visuals and layouts for print and digital.
Skills
Education
Costa Rica
2010 – 2015
Art & Visual Communication, Post-Graduate Degree
Universidad Nacional
Certifications
Service Design
Copenhagen Institute of Interaction Design
2019
Design Thinking
AGAMI Studios
2017
Global Expansion of Digital Services
PROCOMER, Costa Rican Foreign Trade Promoter
2016
Brand Strategy
ForoAlfa
2015
