About
About
Brand Director with 12+ years of experience leading creative teams and contributing to global brands like Abbott, Coca-Cola, Meta, Nike, and Virgin. I’ve worked across London, Dubai, Chicago, San Francisco, Riyadh, and Latin America, bringing a global perspective to every project. My focus is on creating brands people connect with while driving business results.
Experience
Experience
Remote
Design & Marketing Director
2024 – Present
Toptal
Analyzed performance data to uncover insights that improved conversion and revenue.
Guided clients on vision, strategy, and product roadmaps for market validation and growth.
Secured key projects by aligning Toptal’s value proposition with client business goals.
Recruited and mentored Design Directors, strengthening leadership and team performance.
Remote
Design & Marketing Director
2024 – Present
Toptal
Analyzed performance data to uncover insights that improved conversion and revenue.
Guided clients on vision, strategy, and product roadmaps for market validation and growth.
Secured key projects by aligning Toptal’s value proposition with client business goals.
Recruited and mentored Design Directors, strengthening leadership and team performance.
London & Dubai
Design Manager
2021 – 2024
Accenture
Streamlined creative processes to deliver MVPs and scale design solutions up to 20× faster.
Built and led a team of 12 designers, fostering growth and performance through mentorship.
Improved brand trust and usability, increasing satisfaction scores by 25%.
Led the winning pitch for a £200K marketing campaign for a Dubai real estate client.
Contributed to a £1.9M project expansion for a leading UK telecom brand.
London & Dubai
Design Manager
2021 – 2024
Accenture
Streamlined creative processes to deliver MVPs and scale design solutions up to 20× faster.
Built and led a team of 12 designers, fostering growth and performance through mentorship.
Improved brand trust and usability, increasing satisfaction scores by 25%.
Led the winning pitch for a £200K marketing campaign for a Dubai real estate client.
Contributed to a £1.9M project expansion for a leading UK telecom brand.
Costa Rica
Design Lead
2019 – 2021
Facebook/Meta @ Accenture
Created global event branding and marketing assets to boost engagement across Meta teams.
Worked on-site with Meta HQ stakeholders to ensure rapid, high-quality creative delivery.
Estimated, delegated, and directed tasks for multiple projects to ensure on-time and on-budget delivery.
Collaborated directly with Meta’s Head of Design for final approvals.
Costa Rica
Design Lead
2019 – 2021
Facebook/Meta @ Accenture
Created global event branding and marketing assets to boost engagement across Meta teams.
Worked on-site with Meta HQ stakeholders to ensure rapid, high-quality creative delivery.
Estimated, delegated, and directed tasks for multiple projects to ensure on-time and on-budget delivery.
Collaborated directly with Meta’s Head of Design for final approvals.
Costa Rica
Senior Designer
2017 – 2019
Accenture
Designed user-centric dashboards, service flows, and branded digital experiences.
Developed UX/UI prototypes to validate product goals and marketing strategies.
Maintained brand consistency across all channels and campaigns.
Costa Rica
Senior Designer
2017 – 2019
Accenture
Designed user-centric dashboards, service flows, and branded digital experiences.
Developed UX/UI prototypes to validate product goals and marketing strategies.
Maintained brand consistency across all channels and campaigns.
Costa Rica
Junior Designer
2014 – 2017
Pixel Canibal
Supported early-stage marketing campaigns with visuals and layouts for print and digital.
Delivered creative assets under tight deadlines, ensuring quality and alignment.
Participated in client meetings, estimates, and creative presentations.
Costa Rica
Junior Designer
2014 – 2017
Pixel Canibal
Supported early-stage marketing campaigns with visuals and layouts for print and digital.
Delivered creative assets under tight deadlines, ensuring quality and alignment.
Participated in client meetings, estimates, and creative presentations.
Skills
Skills
Brand & Marketing Strategy
Brand Positioning, Campaign Strategy, Data Analysis and Insights, Go-to-Market, Storytelling.
Brand & Marketing Strategy
Brand Positioning, Campaign Strategy, Data Analysis and Insights, Go-to-Market, Storytelling.
Brand & Marketing Strategy
Brand Positioning, Campaign Strategy, Data Analysis and Insights, Go-to-Market, Storytelling.
Creative & Design Leadership
Design Reviews, Hiring, Mentorship, Project Planning, Stakeholder Communication.
Creative & Design Leadership
Design Reviews, Hiring, Mentorship, Project Planning, Stakeholder Communication.
Creative & Design Leadership
Design Reviews, Hiring, Mentorship, Project Planning, Stakeholder Communication.
Experience & Systems Design
Accessibility, Customer Journeys, Design Systems, Prototyping, Service and UX/UI.
Experience & Systems Design
Accessibility, Customer Journeys, Design Systems, Prototyping, Service and UX/UI.
Experience & Systems Design
Accessibility, Customer Journeys, Design Systems, Prototyping, Service and UX/UI.
Tools & Platforms
Adobe Creative Suite, Figma, Framer, Google Analytics, LLMs, Meta Ads, Notion, Slack, Teams, UX Pilot, Webflow.
Tools & Platforms
Adobe Creative Suite, Figma, Framer, Google Analytics, LLMs, Meta Ads, Notion, Slack, Teams, UX Pilot, Webflow.
Tools & Platforms
Adobe Creative Suite, Figma, Framer, Google Analytics, LLMs, Meta Ads, Notion, Slack, Teams, UX Pilot, Webflow.
Education
Education
Costa Rica
2010 – 2015
Art & Visual Communication, Post-Graduate Degree
Universidad Nacional
Costa Rica
2010 – 2015
Art & Visual Communication, Post-Graduate Degree
Universidad Nacional
Certifications
Certifications
Service Design
Copenhagen Institute of Interaction Design
2019
Service Design
Copenhagen Institute of Interaction Design
2019
Design Thinking
AGAMI Studios
2017
Design Thinking
AGAMI Studios
2017
Global Expansion of Digital Services
PROCOMER, Costa Rican Foreign Trade Promoter
2016
Global Expansion of Digital Services
PROCOMER, Costa Rican Foreign Trade Promoter
2016
Brand Strategy
ForoAlfa
2015
Brand Strategy
ForoAlfa
2015
