Projects

Leading ME Bank, Marketing Campaign

A large-scale marketing initiative designed to strengthen customer engagement and drive new account openings across the Middle East. The strategy combined behavioral insights, gamification, and personalized campaigns to promote a savings program through high-impact digital storytelling. Deliverables included a multi-platform marketing campaign across Twitter, Snapchat, and Instagram, a localized Arabic UX/UI dashboard, and culturally nuanced content.

Role

Design, Marketing

Location

Middle East

Industry

Banking

Audience

B2C

Roadmap and Results

The roadmap followed a 4-week build phase, 4-week intent phase, and an 8-week scale and operate phase to ensure sustained market performance. The campaign generated over 500K new account openings and 100K active customers within the first week, with deposits surpassing 8B+ SAR and reinforcing the brand’s leadership in customer-centric banking.