Projects

Luxury Concierge, Service Design

An exclusive invitation-only program designed to attract and engage high-net-worth individuals through a fully integrated luxury experience. The goal was to build a seamless journey from scratch, combining experiential, functional, and logistical aspects to deliver a sense of exclusivity and trust. Deliverables included a full user experience blueprint, native app and landing page, dashboard design and testing, and Arabic-localized UI and content.

Role

Design, Marketing

Location

Middle East

Industry

Luxury

Audience

B2C

Roadmap and Results

The roadmap followed a 2-week empathise phase, an 8-week build phase, and an 8-week scale and operate phase to ensure refinement and deployment across regions. The initiative successfully engaged the target audience, validated the commercial right-to-play of the proposal, and transitioned into production with packaging and collateral items shipped globally.